Put yourself in front of your audience - however small you think it is

One of the most important lessons I've learned since venturing into the world of social media is the importance of being constantly visible across a number of platforms.

Thanks to the likes of my good friends Stefan Thomas and Claire Russell, I know that the best social media users not only blog consistently, they put out Facebook Live videos regularly, they are often on LinkedIn, they do podcasts, they tweet and perhaps most importantly, they reconfigure their content from one medium to another - for instance, using material from a blog for a Facebook Live video or linking their blog to LinkedIn and Twitter.

And they don't get disillusioned when their audience seems to have gone missing.

This latter concern affected me last week. I was having a tough week mentally, anyway, when I got ready to write my usual weekly blog on Wednesday evening. A series of technology snafus started to plague me (and if you follow me, you'll know that I'm very prone to technology snafus) and just when I thought I'd solved it, I looked at the hits figure for my previous blog.

I thought it was one of the best I'd ever done; I was proud of it and some of the feedback I got from the people who did read it reflected that. But not a lot of people had read it - the figure was the worst for many months.

It put me off doing anything on that Wednesday evening and I didn't. Thursday was taken up with the Tamworth 4Networking meeting and Friday saw me in Peterborough for a day-long workshop with the inimitable Taz Thornton.

Saturday was Saturday and then, on Sunday morning, I saw a short video which Stefan had posted on a networking group he runs on Facebook, of which I'm a member. It was about feeling overwhelmed by the demands of keeping up with the tidal wave of social-media and it resonated hugely with me.

It said that we should acknowledge that we will sometimes feel overwhelmed by it all and that we should play to our strengths - of which mine are undoubtedly writing and speaking.  And it stressed that we shouldn't get disillusioned when our audience seems to have gone missing.

I responded with a post saying how much the video had resonated with me because of my tendency to feel overwhelmed and I was astonished when Stef came back on the group within minutes, posting a video directly addressing my worries.

He said we shouldn't worry about blips in our audience; My readers may have been out at the pub when I posted, or out shopping, or on holiday. The point is to have content out there for them whenever they do feel like logging on and looking for The Warrior.

Hence this rare appearance on a Tuesday; it's not my normal day, but it's content, it's out there in social media-land and people will know of my continued existence.

All being well, I will post again tomorrow and, inspired by my day in Peterborough, I will be posting Live Videos on Facebook in the next few days.

One of the things I neglected to do as a result of last week's blip was mention the story of the stroke-survivor who contacted me on Tuesday. She wanted me to highlight how she was initially misdiagnosed and is now going through the very same battle which I went through in 2014 to get any kind of benefits from those lovely people at the Department of Work and Pensions. It's a story which I hear depressingly often - how people suffer life-changing strokes without any warning and then are made to spend far too long fighting an unsympathetic system when they should be concentrating on rebuilding their lives. 

It's one of the reasons I'm training to be a counsellor for stroke-survivors - and one of the reasons I try to be as active as I can on social media. And with the help of people like Stefan, Claire and Taz, I will continue banging the drum - even if I hit the occasional wrong note.